British Red Cross and H&M have launched an in-store recycling initiative as part of Climate Week 2012, calling on shoppers to donate unwanted clothes in selected stores nationwide throughout this week, until March 18.

Shoppers will receive a £5 voucher off their next H&M purchase, while raising money to fund a project helping flood-prone communities in Bangladesh prepare for disasters. All donated garments will be passed onto the charity and sold in its 320 shops across the country.